LG has not publicly confirmed the extent of such behavior in its latest models
Consumer advocacy groups have raised concerns that certain LG smart television models continue to collect audio data despite being turned off, according to a recent report. The findings suggest that automatic content recognition (ACR) and other background data-gathering features may remain active in low-power states, potentially capturing conversations in the home without explicit user consent. Experts advise users to manually disable these functions through the TV’s settings menu to protect their privacy. The report highlights that while manufacturers often market smart TVs as energy-efficient when idle, some systems maintain network connectivity and sensor functionality to enable voice wake-up or content tracking. This creates a loophole where data collection persists even when the screen is dark and the user believes the device is inactive.
LG has not publicly confirmed the extent of such behavior in its latest models, but privacy researchers note similar patterns across multiple brands in the industry. How ACR Technology Works in Standby Mode Automatic content recognition uses audio or video fingerprinting to identify what is being watched, enabling targeted advertising and viewing analytics. In standby, some TVs keep microphones active to detect voice commands like „Hi TV” or to monitor ambient sound for content detection. Critics argue this functionality operates without clear user awareness, especially when settings are buried deep within menus. The report notes that disabling ACR alone may not stop all data transmission, as other telemetry services could still run in the background. What Steps Can Users Take to Limit Data Collection? To reduce potential eavesdropping, consumers should navigate to the TV’s privacy settings and turn off ACR, voice recognition, and personalized advertising options.
Disabling internet connectivity when the TV is not in use is another effective measure
Disabling internet connectivity when the TV is not in use is another effective measure, though it may interfere with scheduled updates. Experts also recommend reviewing app permissions and avoiding third-party streaming services with vague data policies. Regularly checking for firmware updates is advised, as manufacturers sometimes adjust data practices in response to scrutiny. Frequently Asked Questions Can LG smart TVs really listen when they’re off? Yes, according to the report, certain models may keep microphones and sensors active in low-power states to support features like voice wake-up or content recognition, even when the display is off. Is turning off ACR enough to stop all data collection? No, disabling ACR helps but may not halt other background data transmissions; users should also disable voice recognition, personalized ads, and consider disconnecting from Wi-Fi when not in use. Does LG acknowledge this behavior in its products?
LG has not issued a public statement confirming or denying the specific findings in the report, though the company states it complies with global privacy regulations and provides user controls in its settings.